Job cuts speculation mounts ahead of Yahoo7 staff meetings
Speculation continues around the scale of Yahoo7’s planned redundancies following yesterday’s ambiguous press release stating the company was restructuring to increasingly use the Oath technology platform.
Yahoo7 confirmed to Mumbrella that chief revenue officer, Paul Sigaloff, would be remaining with the company, but declined to make any further comment on redundancies ahead of staff meetings, which Mumbrella understands will be taking place later this week.
Hope they get a job somewhere soon
They won’t be the only media company making people redundant this year. Cuts underway at others right now but haven’t hit the headlines.
Like media companies around Europe SWM will continue have declining revenue and profit. I follow Mr. Clive Dickens on Twitter and although he knows lots about what going on in the world of media; how media consumption works and is transitioning, it is very superficial and focussed on audiences sizes. To me these are vanity metrics that put a curtain in front of the real results, which are declining revenue and profits. The real and simple issue stays that a real and fundamental shift in vision on their business models is not there. It is still either subscriptions to print and advertising that bring in the biggest bucks. And those streams are ending or will never return to where they once were. My advice to Clive, first: decrease the size of SWM rigorously, stop focussing on vanity metrics, stop click bait and think of what SWM in it’s core is; a media company that people read, like or use because of the content, not the advertisements. Than start creating a vision on how SWM can make a real shift in business model (Washington Post build a CMS so good it’s marketable and became a tech company) and be okay with failing. Failing equals learning, it is not losing.