Jobs satisfaction

In this guest post, Andrew Wilson says the lessons of the biopic of Steve Jobs should be learned by the marketing industry.

There’s a saying I’ve heard in church circles, used when a preacher’s otherwise great teaching is undermined by a few errant ideas: ‘Eat the chicken, and spit out the bones’.

It’s an acknowledgment that we live in a world where no one person is going to have it ‘all sorted’, where even great people make mistakes, and where we need to develop the skill of listening to others without having to choose between either accepting everything they say, or rejecting it in its entirety.

And so I found myself regurgitating this adage as I left the cinema after the (Mumbrella-hosted) preview of Jobs last week. While the story of Apple’s founder is familiar to most of us, the movie is a good overview (far more worthwhile than its current IMDB rating would suggest) of a man whose passion, singular focus, and ultimate success are hugely inspirational.

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