Jonesy & Amanda action figures are back in new WSFM campaign

WSFM has launched a new marketing campaign for the Jonesy & Amanda Breakfast Show, expanding on the pair’s popular action figure-based campaign, which first launched in mid-2021.

The new campaign, developed in-house, features the taglines “They’re a bit cheeky”, “They’re good eggs” and “They’re good in a crisis”, and throws the action figures into various real-world scenarios, such as the beach, and in a household kitchen.

Brendan ‘Jonesy’ Jones said of the campaign: “I can’t believe they pixilated my mound, Ken never had to put up with this.” Keller added: “Like all dolls, you have to be cautious of the small parts.”