Jonesy & Amanda ‘doubled’ in WSFM promotion
ARN’s latest promotion for the WSFM Sydney breakfast program is playing on the “double you”/ “W” similarity by featuring duplicates of hosts Amanda Keller and Brendan ‘Jonesy’ Jones.
The new series of ads, created by Joy, features the pair jumping up and down on a trampoline alongside their twins as the revamped rock version of the WSFM jingle says “I love you so much, I want to double you”.
It comes after the third radio ratings survey of the year, which saw the pair finish with a 9.4% share behind Kiis FM’s Kyle Sandilands and Jackie ‘O’ Henderson’s 11.9% and 2GB’s Alan Jones, who finished with a 15.3% share.
