Journalists do make the best content marketers, but…
Kurt Sanders issues a warning to the onslaught of journalists making the leap into content marketing: never stop being a journalist.
Our group account director recently tagged me in on this excellent article via Mumbrella about why journos make the best content marketers.
And it’s true – they understand audiences on a cellular level, their careers are built on purpose and the best journos are absolute beasts when it comes to agility (the good type).
I once saw a senior subeditor nail six yarns with killer headlines on deadline all while screaming on the phone to her solicitor who was managing a home purchase crisis on settlement day. We then went for beers, but that’s another well-told journo story.
Just perfect. Thankyou.
One would suggest in the digital environment including SEO, authenticity etc. and depending upon the sector, customers sharing experiences in words and images to produce CGM customer generated media, cuts to the chase?
but… they wouldn’t know a good strategy if it hit them in the face?