Why journalists make the best content marketers

We live in a world where consumer demand for content is verging on being insurmountable. We’ve read all the stats and facts about how often we reach for our devices to churn through the endless content available for our viewing pleasure. Yet we want more, and we want it now.

And so it continues; the battle of the ‘thumb stoppers’. We all want to win. That one piece of video or still image that slows the swipe and grabs our audience’s attention long enough for them to hear what we’re trying to sell them.

Because let’s be honest, no matter how we like to talk around it, we’re marketers and our job is to sell something.