News Corp boss pushes media reform forward arguing consensus is not ‘in media lexicon’
Clarke
CEO of News Corp Julian Clarke has pushed the government to move ahead with media reform, arguing consensus is not achievable between media outlets.
“The competitive landscape is changing before our very eyes, to an extent that has not occurred before and obviously a government, which is always trying to balance how much political equity it wants to spend in trying to rearrange media laws, breach laws and media ownership laws, is struggling with this very issue,” Clarke told the Westpac Lander & Rogers Economic Breakfast held at the Westin Hotel in Sydney this morning..
“Of course, the concept of consensus between media players is not something that appears at all in our lexicon at all, we don’t believe in consensus, We have a very different view about the way we line up competitively.
Clarke does make a good point about Rupert Murdoch identifying the need to move to a subscription model and the future of news publishing lying in apps. However if News Corp really wanted to make more money all they need to do is adopt a less biased political structure so their papers had a much wider appeal. Money may not be their objective and if that is so, why should things be changed?
Hi Lindsay I agree with you. I just don’t think the aggressive and heavily partisan stance that The Oz and most of the tabloids take translates to digital. I also question how any good corporate approach would allow a company’s reputation to be so hammered as theirs is, simply due to their chosen style of journalism and attack dog editorial philosophy. They could be a force for good rather than division. Is any corporation more hated? Why not continue a conservative lean but broaden the appeal by migrating towards the centre and dropping the attitude. That’s gotta work better for digital.