Julie Beeck joins Metrix Consulting as executive director

Julie Beeck, the former MD of Synovate Australia, has joined Metrix Consulting as executive director.

The announcement:

Metrix Consulting is very pleased to announce our latest appointment with the addition of former Synovate Australia Managing Director Julie Beeck to our team. Julie takes on the role of Executive Director, responsible for supporting the growth and development of the team and offering her extensive experience in research and strategy to clients.

This appointment is another important milestone for Metrix, following the appointment of four new consultants in 2011 to meet the growing demand for its services. Julie adds to an expanding senior team that comprises specialists in qualitative research, quantitative research, market intelligence and business analytics.

Julie has been actively involved in market research consulting for over 20 years and has worked with a wide variety of private and public sector businesses during her career. She has worked with many of Western Australia’s leading businesses and Government agencies and is looking forward to continuing her association with the local market.

Julie explains that she was attracted by the opportunity to work with a young, dynamic team in a small, growing business. “I’ve enjoyed working in both large and small businesses and I’m excited to be working with an innovative team at Metrix.  The world of market research is facing major change as it adapts to new ways of sourcing, evaluating and applying market and customer information. While the core principles of marketing may remain largely the same, I think the most successful organisations will be the ones that successfully tap into the oceans of data and feedback available across a wide variety of sources and integrate this information to guide business strategy. This is something that Metrix has ingrained into its business philosophy since day one and it is certainly paying dividends.”

Julie adds her depth of consulting expertise to the Metrix team, built on her work in a variety of sectors ranging from public utilities and education to the commercial sectors of financial services and property. In addition, Julie has firsthand experience in helping to build and manage a growing business, and adds “I hope that my experience in key aspects such as managing client relationships and developing talent can add to the strong foundations that have been developed within Metrix”.

Managing Director of Metrix Consulting, Marquis Pohla said ‘We are thrilled to have Julie on the team. She is one of the most accomplished and successful people in the marketing and research industry in Australia. Julie’s track record in the WA market for delivering high quality, actionable research and advice is unmatched. We look forward to the contribution she can make to our business and for our clients.

Profile for Julie Beeck

Prior to joining Metrix, Julie worked for 18 years with Synovate and its predecessor, Market Equity.  Julie helped to establish Market Equity in Perth in 1992 and assumed a variety of consulting and management roles within the business, including 2 years as Managing Director Australia from 2007-2009. 

In her career Julie has developed research expertise in areas including branding, advertising and communications, customer engagement and employee engagement.  Her industry experience spans financial services, utilities, property, education and sports/leisure marketing. 

Julie has won numerous business and marketing awards throughout her career, including being one of the inaugural WA Business News 40 under 40 recipients. She is a former WA Chair of the Australian Market and Social Research Society (AMSRS), a former member of the UWA Convocation Marketing Association and currently sits on the Board of Future Living Trust, a charitable organisation supporting families with disabilities.