Julius Marlow campaign takes tongue in cheek look at men’s shoes
Men’s shoe brand Julius Marlow has launched a new campaign which pokes fun at the ‘man’s man’ format of advertising.
The new campaign, developed by STW’s Moon Communications Group, for Pacific Brands is built around the tagline: ‘The man that makes the shoe that makes the man’.
In a one and half minute video the brand subtly pokes fun at the way many luxury product target men in advertising and includes lines like: “he has his feet firmly planted on the ground, alright 62 stories up”.
Yawn! Yet another men’s product ad ripping off the ‘Most Interesting Man in the World’ ads…. Worse, it wasn’t even funny.
Their shoes last 3 months tops before they are rags.
Much like the shoes, this looks really cheaply made and written.
music is too loud of the VO.
Nicely shot. Rubbish script.
A good director and some stronger editing (of the script), and this could have been quite a nice piece.
I did a double-take reading the press release when they said “The campaign begins the journey for shifting the way both consumers and store buyers see the brand”. I thought they meant they were down to their last two consumers – just call or email both of ’em, it’s cheaper.