Junior creates ‘sun mum’ to nag young Queenslanders about sun safety
The Queensland government has unveiled a campaign which aims to get young Queenslanders concerned about sun safety.
The campaign, developed by Brisbane-based creative agency Junior, suggests that no one is better at nagging young Queenslanders about sun safety than their mum, but as that’s not working they’ve decided to replace her with “Sun Mum”.
https://www.youtube.com/watch?v=lRhxmZEXiZc
“Sun Mum” is an unshaven man dressed as a stereotypical, traditional mother figure who yells at her teenage children to cover up and wear hats. The commercial ends with the tagline “now when it comes to sun saftey, she’ll be doing the nagging, don’t mess with sun mum”.
she should come to NSW- we have a whole extra hour of sun during Summer!!!
Maybe we can transpose the Tropfest winner comments to the left here?
Iv never laughed so much!! Literally tears rolling down my face! Such a great ad I pause and watch it every time it’s on! Thanks guys’