Junkee, Empirica Research, Ehrenberg-Bass and the Centre for Amplified Intelligence join the Mumbrella MSIX program

Junkee will reveal the findings from its latest experiments and illustrate the benefits of the react-and-learn approach at the Mumbrella MSIX conference in November.

Pitney will join Waghorn-Hughes in explaining data lessons learned from Junkee

Tom Pitney, managing editor of Punkee, and Raen Waghorn-Hughes, audience development manager at Junkee Media, will take the stage to explain how the company uses signals in its data to turn around quick, thumb-stopping creative that’s distributed across social media and parent company oOh! Media’s digital out-of-home network.

The pair will also highlight key learnings from Punkee and Junkee and illustrate how they apply real-time learnings to the work done for brand partners including Qantas, Westpac and American Express.