Junkee Media unveils brand refresh
Independent youth publisher Junkee Media has unveiled a brand refresh, complete with a new website and visual identity.
Said to be the final piece in the publisher’s editorial evolution puzzle, ‘Junkee 2.0’ is described as a new vision that embraces a social-first approach to enlighten, engage and inform its audience. Using perspective-driven journalism, it reminds Aussies that Junkee is by young people, for young people.
We need to talk.
Had a look around. That’s the brand refresh of a publication in death throes, one that has run out of ideas and thinks a new logo will save it. I give it till about Christmas. The delusional verbiage is reminiscent of Alissa Heinerscheid (pre Bud Light fiasco).