Jury president Jean-Marie Dru concedes UK advantage in Creative Effectiveness Lion playing field

Tim Burrowes

June 26, 2011 5:30

The jury president of the new Creative Effectiveness Lions has conceded that UK agencies had an advantage in the category because of their familiarity with the demanding British based IPA effectiveness awards.

The comments from Jean-Marie Dru, chairman of TBWA Worldwide and president of the Creative Effectiveness jury, came after no Australian agencies were shortlisted. The grand prix was won by a British agency.

He conceded: “It could be true. Because of the IPA awards in the UK we believe the UK agencies have been slightly advantaged by the process because they knew how to enter this category in a very strong way.”

Australian juror Sudeep Gohill, executive planning director of Droga 5 Sydney, told Mumbrella that four or five Aussie agencies had come close to making the shortlist with Leo Burnett’s Canon photochains work falling at the very last.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.