Just $32K spent by Aus Gov on vaccine-specific digital advertising, finds Pathmatics

Calum Jaspan

July 5, 2021 11:04

Digital marketing intelligence platform Pathmatics, which recently launched in Australia and New Zealand, has released a report on digital advertising spend from the Australian Government on COVID-19 vaccine campaigning.

Pathmatics has found that of the $6 million spent by the Australian Government on digital advertising between April 2020 – June 2021, $3 million was spent on COVID-related campaigns, yet only $32,000 was spent on vaccine-specific campaigns.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.