Marketing intelligence platform Pathmatics launches locally with Nielsen talent
Digital marketing intelligence platform Pathmatics, which counts Nestle, MediaCom, Target and Reddit among its clients, is expanding into Australia and New Zealand.
Pathmatics will be led locally by regional director Eugene Du Plessis, who joins from Nielsen where he was commercial director, with a remit to grow the company’s local presence.
The company, which launched in 2011, offers brands and marketers ad spend insights across cross digital, video, display and mobile (e.g. Facebook and Google), and allows them to keep an eye on competitor ad spend as well.
