JWT Melbourne pick up RACV creative account following pitch

The Royal Automobile Club of Victoria (RACV) has appointed JWT Melbourne to handle its creative responsibilities, beating out incumbent Whybin\TBWA Melbourne, Mumbrella can reveal.

The pitch was confirmed last month, with four agencies, including incumbent Whybin\TBWA Melbourne, participating. RACV confirmed the appointment however declined to comment further.

Whybin\TBWA had held the account since April 2008 when it won it from Clemenger BBDO.

The win is a boon for JWT Australia CEO John Gutteridge, who has said he wants the agency to win more local clients as it bids to shake off its reputation for just servicing multinational accounts held by the global group.