JWT Melbourne wins Jenny Craig work
Jenny Craig has appointed JWT Melbourne as its creative agency following a competitive pitch.
The weight loss brand previously worked with brand design agency Truly Deeply, with the agency behind Jenny Craig’s campaign which saw it ditch celebrity ambassadors in favour of real-life success stories. Truly Deeply were involved in the pitch process.
JWT Melbourne’s remit includes responsibility for all strategy and delivery of through the line communications and business solutions for Jenny Craig’s Australian operations.
Nick Muncaster, JWT Melbourne general manager, said: “We are absolutely delighted to kick-start 2015 with a significant new business win, adding to our already strong and well-established health and wellbeing client portfolio.
