Jenny Craig ditches celebrity ambassadors in favour of real-life success in brand overhaul

Slimming brand Jenny Craig is taking a “new creative direction” in its latest campaign called ‘The Numbers’ which sees the end of celebrity endorsements and focus on real-life success stories, as part of a brand overhaul from Melbourne agency Truly Deeply.

The changes come as the brand has been bought out by a US private equity firm, with Truly Deeply creating a new TVC, which features a lot of statistics about the brand ending with “lots of numbers, but what mater is the relationship with you and your Jenny”.

Previously the brand as used celebrity ambassadors including Mel B and Barry Humphries’ alter-ego Dame Edna Everidge. In March Magda Szubianski was signed as an ambassador, although that arrangement ended in early September.

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