Kathmandu hires first chief customer officer Eva Barrett
Kathmandu has appointed its first chief customer officer, Eva Barrett.
The appointment marks a return to Australia for Barrett, after spending 15 years in global marketing roles at Adidas, Philips and Carlton & United Breweries (CUB).
Barrett spent eight years at Phillips, leaving as global head of brand marketing and communication, integrated campaigns and brand content. At CUB, she was the global brand director of Rosemount and Lindemans. Most recently, she was the global head of brand comms and sports marketing for Adidas’ Heartbeat Sports division.
Barrett is Kathmandu’s first chief customer officer
I cant believe this brand still lives. The product quality is terrible, and massively overpriced. Its a hoodwink brand.
The hell you on about? Awsome products abit pricey for me m, but great quality.
Congrats Eva, no doubt there is alot of work to do around the brand but with genuinely excited to see where you take it.
Many congrats Eva, I’m sure you will take the company in many new directions. I do have one question to ask, that is as so many Australians are wanting to buy Australian made how will this affect Kathmandu, as products are all made in China. As I have been a long time customer of Kathmandu for nearly 20 years, I will cease purchasing until you start manufacturing in Australia or friendly countries like say Vietnam, anywhere but China ! ?