Kathmandu launches biodegradable jacket via Special NZ

Kalila Welch

April 29, 2022 3:17

Kathmandu has launched its ‘BioDown’ biodegradable jacket with a new global campaign from Special New Zealand, set to launch first to Australia and New Zealand this winter season.

The new campaign comes a year after Special Australia’s first work for the B-Corp, launching Kathmandu’s new brand platform ‘We’re Out There’ after its global rebrand under the brand’s first ever chief customer officer, Eva Barrett.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics