SBS makes Helen Kellie chief content officer with Amanda McGregor new marketing head

June 11, 2014 12:37

Helen Kellie

Multicultural broadcaster SBS has promoted Helen Kellie to the role of chief content officer, and brought in former ITV executive Amanda McGregor to take up the now vacant role of director of marketing.

Kellie, who is a former chief marketer of the BBC and BBC Worldwide, will be now be charged with bringing together SBS content and marketing teams, with McGregor to take up the now vacant role of director of marketing.

“Amanda replaces Helen Kellie, who has assumed a new position of chief content officer at SBS, which brings together SBS content and marketing teams, and our genre focus areas under one umbrella, to maximise the impact and experience for Australian audiences of our unique SBS content offering across our traditional and digital platforms,” said Michael Ebeid, managing director of SBS.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

PS 12 Jun 14

WTF? Chief Content Office!? I thought this lot was in the middle of an efficiency review instead they’re appointing more people to senior executive ranks. Seems to me they’re giving the Government another justification for a merger with the ABC.

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