Kellogg uses Twitter in PR agency search

Kellogg is looking for an agency to handle its public relations, and is using Twitter to aid its search in what the brand believes is the first time the medium has been used for this purpose.

The cereal giant wants to consolidate its PR activity into a single agency as the company looks to become more media friendly.

Of late, the business has been awarded on a project basis, with multinational network Hill & Knowlton and local independent DEC Communications among those on the roster.

“Historically, we’ve been quiet on the PR front,” Gareth Lucy, corporate communications & PR manager, Kellogg Australia & New Zealand told Mumbrella. “But we’ve got a good story to tell about our CSR iniatives, innovations and nutritonal improvements – our products are now lower in salt and higher in fibre.”