Hot shot hypnotised by Kellogg’s Crunchy Nut

JWT Sydney is behind a new campaign for Kellogg’s in which a man hypnotises another man with a bowl of Crunchy Nut cornflakes.

The TVC, directed by Canada-based Chris Woods, is to be supported by a path to purchase campaign, which includes transit and in-store floor media.

Kellogg’s brand manager Zerlina Burns said: “When you’re super hungry, great tasting food can really play tricks with your mind. We’ve had a bit of fun suggesting people can use the golden flakes to their advantage to get what they want, in almost any situation.”