Kelly Osbourne fronts Westfield’s first campaign from new full-service STW agency Sibling
Westfield has launched its Spring Summer 2015 campaign ‘Today I Am’ fronted by former reality TV star and style critic Kelly Osbourne.
The campaign aims to break down stereotypes created in the fashion industry and advocates for individuality, using the hashtag #TodayIAm to inspire shoppers to make bold fashion choices that celebrate their personal style.
Created by Sibling, STW’s full-service agency created earlier this year for Westfield owner Scentre, an online video shows Osbourne walking through ranks of dummies pushing them over while talking about her style philosophy.
https://www.youtube.com/watch?v=CJn9EAM3djY&feature=youtu.be
Two celebrities who are only 9 years past any relevancy. Westfield are getting more up to date every year.
Imagine if you got the copyright fees to any ‘I am..’ concept.
No better or worse than what was coming out of Moon. But agree with the sentiment above – I’m genuinely amazed that Westfield / Scentre thinks this is good work.
Who actually thinks Kelly Osbourne is a style icon besides Kelly Osbourne ?.
Oh my gosh – blokes must have come up with this idea….. why why why?????
what isn’t ‘pretty bloody cool’ is this ad..meaningless and silly nonsense
I get it, I think Kelly Osbourne is an advocate for confidence and has her own style. It’s not for everyone, and that’s fine – that is the message Westfield is trying to give out.