Kennards Hire aims to establish brand in NZ with new marketing push
Australian family-owned business Kennards Hire is looking to make its mark across the Tasman with the launch of a major marketing push aimed at capturing the “hearts and minds” of Kiwi families and small businesses.
Creative, produced by Sydney-based Kontented, includes two TV ads which focus on people starting new jobs, and compares that to Kennards Hires’ own efforts to establish the brand in New Zealand.
Although Kennards Hire entered the NZ market in 2012 with the acquisition of McEntee Hire, its brands remains largely unknown and has only recently expanded to the South Island.
“Kiwi creative is way better than Australia, way better,” she said. “They do a lot more for less and it’s much more thoughtful than the Australian yell and sell.” so where does this pile of unimaginative crap sit? In the middle of the ‘Ditch’.
what crap