Country Road celebrate summer in campaign featuring model Gemma Ward

Country Road has unveiled a new brand campaign featuring model Gemma Ward with the brand celebrating summer and family holidays as the brand positions itself as a ‘true lifestyle brand’ and aims to connect the brand with how consumers feel about Australian summers.

Featuring Ward in a number of various outfits from the brand, the two-minute long video, created and produced by production studio C-KOL, tells the story of a new mother on holiday on a quiet NSW coastal town.

C-KOL Director Adam Murfet said: “We wanted the audience to desire summer and feel that intimate, nostalgic feeling of returning to a place you have such fond memories of – something we can all relate to. Country Road is a true lifestyle brand and the story is a window into those personal summer moments you spend with family, like the first holiday between mother and daughter, set against the backdrop of a beautiful, Australian beach.”