Kennards Hire uses sponsorship of The Block as launch pad for new campaign
Kennards Hire has launched a new multi-channel marketing campaign – including TV ads which aired last night – as it looks to refresh the brand and grow its appeal across a section of potential customers.
The brand used its sponsorship of Nine’s The Block as a springboard for the campaign that will also feature outdoor, print digital and social.
The work is the first produced by Kontented since announcing the deal with Kennards last month. The media buy is being handled by Kennards.
This is taking DIY to a whole new level. It is the branding equivalent of a crooked set of wall shelves. If this is supposed to reflect brand values , the it speaks to two characteristics… Amateurish and awkward