Kevin MacNamara departs The Works for BWM as creative director role is axed
Creative agency The Works has made its creative director Kevin MacNamara redundant.
The move took place late last year, but it only emerged today following BWM’s announcement that MacNamara has rejoined the agency as a senior creative.
When The Works appointed MacNamara in 2011, Kevin Macmillan, partner at The Works, said: “Kevin not only understands our model of creatives on the forefront, he possesses the unique qualities that it demands.”
However, the Works today issued a statement saying: “Based on The Works’ Creatives on the Forefront model we have put in place three creative leads to manage client business who are overseen by four creative partners. All creative lead promotions were made from existing staff. In late 2012 The Works made the position of creative director redundant.”
You deserve better now now you have it, go Kev
Love Kev. He’s a great bloke.
Kev is one of the best creatives I’ve worked with in years and years.
I learned more about planning from him than any planner in years, too.
BWM’s gain for sure.