The key to selling your product is all about experience says Opera Australia’s marketing boss
Consumers want experiences not products, Opera Australia head of marketing & tourism John Quertermous has said with this insight key to Sydney Opera’s rebrand.
John Quertermous: Consumers want an experience
Yesterday, at the Mumbrella Entertainment Marketing Summit, Quertermous told the audience how he had to change the way the opera was sold.
Instead of selling the opera as an event you go and see, Quertermous began to sell it as an experience: “the best night that you can possibly have in Sydney”.
