KFC releases ‘Australian-first’ Snapchat game with Ogilvy to promote Freeze drink

KFC, working with Ogilvy Sydney, has released a Snapchat game to promote its Freeze drink.

The game titled ‘Freeze Frenzy’ is the first of its kind in Australia, according to a statement from Ogilvy.

Shaun Branagan, group creative director at Ogilvy Sydney said the game was created as “an out-of-the-box way to get Freeze noticed and Snapchat is a key channel for young adults”.