KFC and Ogilvy launch campaign that is hard to speak about… literally
To mark its return, KFC has served up a campaign that highlights the temperature-raising ‘Hot & Spicy’ range, via Ogilvy.
A collaboration between Ogilvy and KFC’s partner agencies – Design Intoto, EssenceMediacom, Ogilvy PR and AKQA – ‘The Flavour Has Spoken’ platform highlights “a series of Hot & Spicy eating moments” where the range’s spiciness makes it difficult for people to speak clearly.
It also takes advantage of an activation from Ogilvy PR, where the ‘Colonel’s Spice House’ restaurant will set up shop in Spice Alley – a culinary hotspot in Sydney. The experience was created via a partnership with TikTok personality Dimsimlum.
KFC fans can also expect other pre-launch activities to roll out for the range’s promotion on different platforms.
“The return of our fan-favourite Hot & Spicy has not only enabled us to have some fun with our Did Someone Say KFC brand asset, but it’s also offering fans yet another unforgettable KFC flavour experience,” said KFC Australia’s chief marketing officer, Tami Cunningham.
“Using Did Someone Say KFC was a no brainer when it came to the problem we were aiming to solve – standing out as the original Hot & Spicy and showcasing the real flavour that is next level. Can’t-talk-properly-next-level,” added Ogilvy Sydney’s managing partner, Aisling Colley.
“This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers – and in a very playful way.”
The campaign is in market on digital, earned, radio, TV, in-restaurant, social and out of home (OOH) platforms.
Credits:
Strategy and Creative – Ogilvy
PR – Ogilvy PR
Digital – AKQA
Media – Essence Mediacom
In Restaurant – Design Intoto
Production – Hogarth
Production Company – Hooves
Film director – Jason Perini
Stills Photographer – Karima Asaad
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Aisling Colley
AKQA
Design Intoto
EssenceMediacom
KFC
KFC Australia
Ogilvy PR
Ogily
Tami Cunningham
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