KFC and Ogilvy launch campaign that is hard to speak about… literally
To mark its return, KFC has served up a campaign that highlights the temperature-raising ‘Hot & Spicy’ range, via Ogilvy.
A collaboration between Ogilvy and KFC’s partner agencies – Design Intoto, EssenceMediacom, Ogilvy PR and AKQA – ‘The Flavour Has Spoken’ platform highlights “a series of Hot & Spicy eating moments” where the range’s spiciness makes it difficult for people to speak clearly.
It also takes advantage of an activation from Ogilvy PR, where the ‘Colonel’s Spice House’ restaurant will set up shop in Spice Alley – a culinary hotspot in Sydney. The experience was created via a partnership with TikTok personality Dimsimlum.
