KFC celebrate the ‘Home Cricket Ground’ in cricket sponsorship spot
KFC Australia is rolling out its 2014/15 cricket sponsorship campaign with a TV ad celebrating the “Home Cricket Ground”, the place where Australians love to watch the sport.
The TV spot, created by Ogilvy Sydney, tracks the tradition of watching the cricket from the lounge room whilst enjoying a bucket of KFC, starting in the 1970s and finishing in the present day.
https://www.youtube.com/watch?v=x3m3miVECA0
The TV spot is supported with a social media campaign which encourages viewers to showcase their own ‘Home Cricket Ground’ using the hashtag #theHGC across social media. KFC are supporting the social media campaign with a partnership with Channel Nine that will see one lucky fan win a private box at the SCG which will be decked out like a lounge room. A dedicated microsite further supports the campaign.
Just loved it.
Whilst I respect SCG’s determination to do their own food, and capture margins within, some of us would like other choices eg KFC [and Chiko Rolls for that matter] available at the game or event. I guess one of the problems would be omparative pricing?
Monopolies will eventually have to adjust – maybe due to other factors – the late Andrew Ollie made a very good point in regards to the hypocrisy of refusing patron’s carry in water and then charging for it at venues and events such as Big Day Out. Offering tepic public water in a few locations is no soloution when you have medical issues as he pointed out.
Lets see what comments come in:
[1] should Patrons be able to bring in own water and
[2] should SCG offer retail space to outside firms eg KFC?