KFC explains the real reason why its food is ‘finger lickin’ good’ in new rhyme

KFC has launched a new campaign to highlight the story behind how its food ends up being ‘Finger Lickin’ Good’.

Ogilvy Sydney created the campaign to give meaning to the ‘good’ in the brand’s famous ‘finger lickin’ good’ tagline.

The one-minute rhyme tells audiences KFC’s biggest secret – its story – detailing how Colonel Sanders started cooking his chicken to KFC’s current “hands-on approach in a hands-free world”.