KFC ventures into AR mobile games with the launch of the The Great Bucket Hunt

June 15, 2021 11:02

KFC has just dropped ‘The Great Bucket Hunt’ a mobile-based adventure game with augmented reality (AR) that allows KFC fans to win food, sports and food experiences.

Available to KFC customers nationwide, players can search for virtual buckets placed all over the country, with prizes worth up to $50,000 to be won.

Kristi Woolrych, CMO at KFC Australia, said:“We’re so excited to launch ‘The Great Bucket Hunt’ for the first time to give Australians the chance to play and win big with a tasty selection of prizes.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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