Kia challenges viewers to return world’s fastest serve in interactive TV campaign
Kia has kicked off an interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone as part of its push ahead of the Australian Open which it sponsors.
The interactive game, designed by MediaBrands mobile solutions agency Mnet, allows viewers to “return a high-speed tennis serve live from their TV”. The game requires viewers to use their smart phone as a racquet to attempt to return a serve from Australia’s Sam Groth.
The ‘Game On‘ app is supported by a campaign consisting of six ads which deliver six different serves, an online practice court, as well as digital outdoor media and activations.
https://www.youtube.com/watch?v=bdFdK7PLcMo
Very innovative and will do well. Just as important is the role that Sam Groth is playing. He will be seen as a very wise selection. His on-court efforts in Brisbane were measured but on any criteria they were successful. This little extension to his bow will bring about more positives. He presents very well on the Ad.
Serves pretty well also !
This is a great campaign. Well done!
HI There, who produced these?
thanks
The six spots were produced by Chief Entertainment.
he’s good in-front of the camera.
Great campaign.
Keen to try these when the tournament starts
Pretty sure these ads are only being played in capital cities. Interesting concept.