Kia launches Meet the Extras campaign for Cerato Hatch
Car company Kia has launched a new campaign for the Cerato Hatch that draws attention to the car’s standard extras.
Extras such as iPod connectivity, big boot space and the three-year warranty are personified into characters aiming to illustrate how the features make life easier.
The agency behind the ad was Innocean.
Not a bad campaign. Good framing of standard features (which are actually standards in many small cars) as ‘extras’ from other brands.
the webfilm is better than the TVC, actually snickered a bit
Very cute.
Best auto video since Swagger Wagon.
Very smart stuff from Innocean.
“Hi cup holders!” V Cute! Had a little giggle
WINNING.