Kia recruits Rafael Nadal to recreate car noises in ‘Get ready to Get Mean’ campaign
Car manufacturer Kia has recruited Rafael Nadal and other people to recreate the noises a car makes in its ‘Get ready to Get Mean’ campaign.
The ad consists of close ups of peoples faces as they make the sounds of a car. The noises are then edited to sound like a racing car.
The advertising during the Australian Open has been sadly disappointing – besides the Uber Eats concept which is the best of a bad bunch – the Kia ad became grating after the first one or two times; Ultra Tune ads are always appalling and wow Charlie – just how far can you fall; and then we have to put up with Clive Palmer banging on at us as well. Surely with all those eyes on Channel 9, this is a great opportunity for agencies to “lift their game” and do some really great work. Instead it’s a good time to step away or mute the TV between some great tennis.
Jill Collins [Edited under Mumbrella’s comment moderation policy]
I really like this ad. Creative and different, just seeing Rapha make the noise and being silly is enough. I have found the Uber ads pretty boring and not well thought out. This ad is much better and would have a higher engagement rate both on TV and on Social.
[Edited under Mumbrella’s comment moderation policy]
Love this add makes me laugh
This add is the worsted add it puts me off buying a kia vehicle ever