Hungry Jack’s and Chupa Chups ‘shamed’ for using digital media to market junk food to kids
Kellogg’s ad for LCMs: “pester power”
Hungry Jack’s and Chupa Chups have the dubious honour of being ‘digital ninjas’ at targeting children through internet marketing, a collective of worried parents reckons.
The burger and lollipop brands came out on top of the Parents’ Jury’s Fame and Shame Awards today for using digital media to market unhealthy food to kids.
Kellogg’s, which dominated the Fame and Shame awards last year, was again criticised for using traditional media to encourage pester power.
The real “shame” of these awards is the way they are disguised as:
-A legitimate survey/research result
-An accurate representation of parent’s views, without supporting data.
This is the “kind of sneaky” behaviour of which they acuse their targets.
That Hungry Jack’s ‘Makes it Better’ App is in no way marketing to children. These types of parent organisations would find any bs excuse to “shame” fast food companies. They simply just hate that fast food exists. What a joke.
Seriously Shaming Chupa Chups? They are tiny delicious Lollipops, that barely have any scalories and a small amount of sugar in them.
And if you don’t want your child going on the iOS store if you fear such, then there is a parental control feature on your Apple Device.