Viva shower wipes ad uses sulky teen theme
This weekend, Kimberly-Clark is to launch a TV campaign for Viva Shower Fast Wipes. The spot, which is targeted at mothers and women aged 25-55, plays on the idea that the wipes are so effective, even a sulky teen would make light work of cleaning a shower.
The TV ads, created by JWT Sydney, will be supported by Viva’s sponsorship of Seven’s Better Homes and Gardens, which is hosted by Joanna Griggs and Tara Dennis.
A consumer promotion will run on the programme, and on the Mix FM radio show.
I particularly like the look the Mum gives her teenage son. You never really see it in the real-world, but you see it in ad-mums all the time. Kid or dumb husband does something stupid, and out comes the scripted “soft smile/eye roll” which portrays a loving amount of fed-upness that is at once both cliched and completely unrealistic.
The fact that she reprises the exact same “soft smile/eye roll” at her husband when he stupidly assumes the son didn’t clean the shower properly just adds to the appeal.
I think if I see one more “men are irredeemably stupid, women are wise and patient” moment in an Australian ad ever again, I’ll pluck my eyes out with an oyster fork.