Kinetic Super attempt to tackle apathy towards super in new campaign from Naked
Industry super fund Kinetic Super is attempting to tackle apathy from younger people towards the product in a new campaign which seems to take inspiration from the Colour Run.
Created by Naked Communications, the ad sees a collection of young people throw coloured paint dust against a white board and at each other before peeling off stickers to reveal the word Kinetic perfectly white against a now colourful backdrop.
An overlaid narration says “We move more than every before, we don’t sit still except when it comes to our super. So come on Australia, lets get our super moving too.”
https://www.youtube.com/watch?v=uEUER8jxxjQ&feature=youtu.be
As a smart, hip rabbit, i found the ad a massive fail. It’s attempt at fashion advertising immediately made me disinterested, and it’s failure to address the key issues around super (being ripped off with fees and why this brand is different) insulted my intelligence.
Epic fail.
* uninterested…
for an ad built around thowing, they really missed the mark.
Who buys into this ‘we’re beautiful and artistic, lets dance’ bullshit any more.