Kingpin bowling re-launches local brand positioning

Kingpin Bowling has unveiled its new Australian brand positioning, featuring a refreshed logo and a re-furbish of its Kingpin centre at the Crown Melbourne.

Created by DDI, the new brand identity promotes Kingpin’s full entertainment experience, including licensed bars, food zones, redesigned bowling lanes, private spaces and game areas.

As part of the re-launch, DDI has created  new “visual and verbal branding”, with a logo featuring the slash symbol used for a spare in bowling found in the word ‘Kingpin’, and the new brand positioning ‘Roll like a Royal.’