Kings Cross Coke sign gets a new look
'On the steps' for Coca-Cola. Photo by Sam Ferris.
Coca-Cola Australia has refreshed its iconic Kings Cross sign for its latest campaign.
The refresh is part of the brand’s ongoing “Meet Me at the Coke Sign” platform, which celebrates the human connections that occur at the sign every day.
The work’s hero image, developed by WPP Open X, shows two people sitting side by side under the Sydney landmark and was shot by street photographer Sam Ferris.
