Kiwibank goes for movie trailer style for Green Ops switch campaign

Tim Burrowes

August 15, 2011 4:18

NZ banking minnow Kiwibank has launched a spoof film trailer to promote a new initiative to persuade consumers to switch banks.

http://youtu.be/Gtj0f6oiaCY

The campaign, backed with radio and online advertising, has been created by Ogilvy NZ.

Kiwibank’s “Green Ops” initiative claims that after customers sign up, it will take care of everything else involved in switching banks.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.