Kmart focuses on home products in second instalment of ‘The Clapping Song’ campaign

Miranda Ward

August 11, 2014 10:22

Kmart has continued with its focus on what Kmart products feel like in its campaign featuring ‘The Clapping Song’.

Created by BWM Group Melbourne, the new ads focus on what Kmart Home feels like and follows on from the discount retailer’s campaign focusing on its fashion offering.

The ads, directed by Lachlan Dickie from Exit Films, communicate this idea through focusing on various products against a plain white background before it changes to reveal a scene to match the feeling the product creates.

https://www.youtube.com/watch?v=fEzh61AQHOw&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Consumer 12 Aug 14

Kmart have gone downhill. There was a time you could buy tools, hardware, paints, hi-fis and tvs. If you want those you now have to go elsewhere. They have sadly evolved in the direction of a generic $2 reject shop.

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