Kmart to drop sales promotions in favour of ‘everyday low prices’ marketing strategy
Kmart Tyre & Auto has launched a new “everyday low prices” marketing strategy, moving away from promotions to constant lowered prices.
Universal McCann developed the media strategy and launch while MJW developed the creative side. The brand is owned by Wesfarmers, which also owns Coles, which moved to the everyday low prices proposition about three years ago.
The strategy will be implemented through the Kmart catalogue, local flyers, advertisements in metro and regional press, radio, digital advertising and EDMs, with the tagline ‘No sales. No catches. Just low prices that stay low’.
Finally! A tyre retailer with low prices you can go to anytime, instead of trying to catch a sale which conveniently is never on when your in tyre need of them!