Koala celebrates customer satisfaction award with Ian ‘Huey’ Hewitson and a bunch of animals
Koala has launched a campaign to celebrate its Canstar Blue Award for Most Satisfied Customers.
The campaign film both celebrates the win and also breaks down what it actually means for mattress customers to be really satisfied.
Koala briefed video production company, Vidico, with creating a TVC that featured a turtle, duck, giant rabbit, goldfish and dog standing next to each other on podiums, and the agency turned it around in three weeks. Australian celebrity chef Ian ‘Huey’ Hewitson also makes an appearance in the ad.
These guys are actually v cool… (as the article above didn’t contain the link): https://vidico.com/
Tediously drawn out ad lacking in strategy.
I wish that Canstar had provided some basic essentials such as the total sample size, and also the incidence of usage by brand.
In my years of experience many people are loathe to provide a 5-star (or a 0-star) rating. For example if you use a 10-point Likert scale (such as most NPS) you get lots of 7s and 8s. To get 5-stars in all six sectors is a not often seen occurence. And who would have thought that only six brands would be measured.
Good for them and while I’m generally an admirer of their marketing, at 1.47 this isn’t a TVC – it’s an infomercial.
Leave it for the trolls at CB to drone on about ‘craft’, but there’s something to be said of what distinguishes a professionally executed TVC from this; essentially a two minute attempt at packing every possible brand message in.
Dollar Shave Club
I wish that Canstar had given some fundamental things, for example, the all out example size, and furthermore the occurrence of utilization by brand.