Kobie Dee joins Unlock lineup for ‘Creating Culture After Dark’
Acclaimed Gomeroi rapper and storyteller Kobie Dee has been added to the lineup for 24-hour economy conference Unlock, set to take place on 30 October. Dee will join Didi ANZ and Universal Music’s Bring for the “Creating Culture After Dark: When Brands Act Like Artists” session.
The session will unpack DiDi Kick Ons — a series of live, after-hours music pop-ups that transformed late-night mobility data into real-world cultural moments. Kick Ons fuelled night-time spend, and boosted venue footfall and engaged younger audiences, showing how marketers can tap into the 24-hour economy by thinking more like artists than advertisers.
Kobie Dee will share insights into his collaborations with brand partners, the role of brands in supporting community and culture, and what younger audiences truly want from live experiences. Known for his lyricism and vulnerability, Kobie has two gold-certified tracks, two ARIA nominations, and is widely recognised as one of the most authentic voices in Australian hip-hop.
