Kochie returns to TV in fresh Compare the Market campaign

Ex-Sunrise host and economic director at Compare the Market, David ‘Kochie’ Koch, is starring in a campaign for the latter, alongside meerkats, Sergei and Aleksandr.

Compare the Market’s ‘Wake Up Australia’ campaign places Kochie in the host seat of a TV show that uses the same name as the campaign. Clips of Alexsandr, acting as chief reporter, and Sergei, working as a soundman, play during the program, allowing the meerkats to show Australians – and the viewer – that comparing health, insurance or energy bills will help them save money.

“Helping Australians look for a better deal on those grudge purchases like insurance and energy has been a passion of mine for years and ‘Wake Up Australia’ is all about helping hardworking Aussies to save amid the ongoing cost-of-living crisis,” Koch said.