Koko Black taps own retail team to star in new campaign
Luxury chocolate brand Koko Black has launched a new campaign, ‘Get Lost’, featuring its real-life retail team.
The campaign aims to capture the joy of its ‘dreamy, decadent couverture’, celebrating the finer things in life.
It centres around four ‘Koko Black connoisseurs’ – Marlon, store manager of Koko Black Chadstone; Amira, store manager of Koko Black Melbourne Central; beloved Koko Black family member Zara; and six-year-old Arabella.
Keith Evans, CEO at Koko Black, said: “As a company built out of passion, with a purpose to make every chocolate moment momentous, Koko Black endeavours to continually surprise, excite and delight customers.
“This campaign is centred on heroing the joy our product brings by celebrating those on the ground who deliver these Koko moments each and every day. We are proud to have our store team members at the forefront of this campaign, getting lost in a Koko moment.”
“The creative concept celebrates the notion of ‘getting lost in the moment’ as a means of savouring a moment of delicious escapism with Koko Black,” added creative director Reina Alessio.
“We wanted to capture the decadence, the joy, this moment of pure bliss.”
‘Get Lost’ invites Aussies to enjoy the escapism found when indulging in a Koko Black chocolate.
Jennifer Aitchison, head of marketing at Koko Black, said: “We are gifted with a product and category that has a deep emotional connection, leading to a category truth – that chocolate is one of life’s greatest pleasures and a single bite can bring so much emotion; comfort, joy, bliss.
“This campaign taps into the emotive nature of our product and delivers a deep connection to the consumer experience of getting lost in a moment with Koko Black,” she added.
It is rolling out across digital, social and in-store activations.
Credits:
Client: Koko Black
Creative director: Reina Alessio
Creative team [Hart & Co.]
Photographer: Michelle Tran
Digital operator: Jack Lowe
Photography assistant: Luke Chang
Stylist: Emily Ward
Stylist assistant: Olivia Foulds
Hair & make-up: Blanka Dudas
Hair & make-up: Joyce Ying
Talent
Amira Fawahl
Marlon Patterson
Zara Holden
Paid yalent
Arabella Flores: Bettina Management
Print and creative solutions partner: Style Print
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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