Komli launches a new platform in Australia and New Zealand to improve ad inventory

Digital ad company Komli has launched new platform ATOM aimed at streamlining bidding for online ads.

The announcement:

Komli, APAC’s largest media and technology network, this week officially launched its Performance and Demand Side Platform (DSP), ATOM, in both Australia and New Zealand.

Just weeks after launching Komli Mobile, Komli’s ATOM platform is set to provide the local digital agency market with greater choice when it comes to fitting out their trading desks with DSP technology for Real-Time Bidding (RTB).

“Harnessing the power of real-time bidding, ATOM allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis,” says Komli ANZ MD Andrew Reid. “ATOM has been engineered to simplify the processes involved in running highly targeted and efficient online ad campaigns in brand safe environments.”

The key distinguishing features of Komli’s Performance Ad Platform (ATOM) revolve around Komli’s blend of bespoke technology, audience data and exclusive media.

Komli designs and builds its own technology and Reid adds that, “ATOM’s patent pending algorithm reliably outperforms other leading DSPs”.

Komli Audience represents one of the largest audience databases in the ANZ region – with much of this unique data driven by Komli’s exclusive publisher partnerships. “Unique data means better knowledge of an ad impression’s true value, enabling Komli to bid more effectively and reduce impression wastage,” continues Reid.

In the Performance space, data driven audience targeting is key, according to Komli. “Targeting a more relevant audience in the right environment achieves a higher response,” explains Reid.

Source: Komli press release